Advertising doesn’t usually contain much truth in it which is known by most. Businesses will often get in trouble for the statements they make about products in advertising. According to the Wall Street Journal, the United States Federal Trade Commission has prosecuted POM Wonderful LLC of Los Angeles, makers of a popular pomegranate juice drink. The FTC’s lawsuit alleges that POM Wonderful juice and POMx supplements contain “false and unsubstantiated claims that their products will prevent or treat heart disease, prostate cancer and erectile dysfunction.”
FTC is going in opposition to POM Wonderful hardcore
The WSJ argues that POM Wonderful products aren’t that bad. They have been “proven to fight for cardiovascular, prostate and erectile health,” supposedly. Such claims as a “30 percent decrease in arterial plaque” and “17 percent improved blood flow” do now have enough supporting scientific evidence, says the Federal Trade Commission. POM Wonderful claims the company’s statements are true and supported by “unprecedented scientific research,” questionable language that may not be helping POM Wonderful’s claims of legitimacy.
“Any consumer who sees POM Wonderful products as a silver bullet against disease has been misled,” David Vladeck of the FTC’s Bureau of Consumer Protection said in a media statement.
POM Wonderful then sued the FTC
POM Wonderful thinks the requirements the Federal Trade Commission puts out aren’t possible to follow. Two weeks before the FTC even generated its lawsuit, POM Wonderful had gone on record the FTC’s needs were squelching POM Wonderful’s First Amendment free-speech rights. POM Wonderful should have its wellness statements checked out since they are specific enough to raise some eyebrows. The Federal Trade Commission hasn’t just called the business out for nothing. In one series of ads, POM Wonderful claims that drinking pomegranate juice is the only way to lower PSAs (prostate-specific antigens). This has not been proven in a scientifically rigorous manner, according to the WSJ. Consumers are expected to buy based on unverified statements.
Discover more information on this subject
Wall Street Journal
online.wsj.com/article/SB10001424052748704654004575517871757238034.html?KEYWORDS=POM Wonderful
Protesting POM Wonderful’s animal testing (Warning: Some NSFW language is audible)
youtube.com/watch?v=htxIpHbl4lA
